What we would change on the dashboard

Lead with the window nobody else is in

"they're not solving the problem of, like, getting the damn listing appointment converted to the right price. And once it's on the market, keeping it on the market, keeping them with you and getting it sold. That is, like, a very small window, but a window that nobody's touched." Curtis, on what Fello leaves open

Today the home screen opens on three tiles that sort work by audience: upcoming listings, active buyers, prospects and past clients. It tells an agent what the software contains. It does not tell them what is happening to their sellers.

The mockup opens on the address bar itself, mid-page, with almost nothing else: type the address, pick buyer or listing appointment, go. One card below holds the decisions that cannot wait (Daniel's 8/28 revision: no friction between logging in and testing the tool). The full appointment-set-through-sold board lives one click away on the Pipeline page.

Current home screen, captured August 28 2026.

Cut the past-client nurture feature

"their ability to grab seller nurture data for people is, like, unrivaled right now. Like, I don't know if you can catch them ... I don't think that's really, like, your selling point." Curtis, on competing with Fello on nurture

A third of the home screen goes to prospects and past clients, and the card reports zero reports run. The two cards beside it report two and eight. That ratio is the argument, and it is coming from inside an account belonging to the customer who likes the product.

The mockup removes the feature from the navigation and the home screen, which now stays almost empty on purpose.

Curtis went further than we have: he questioned whether the feature should exist at all. We have only removed it from the default view, because deleting a shipped feature is your call and not ours. The page itself is kept verbatim here so nothing is hidden.

A search bar, not a menu of tiles

Curtis screen-shared place.com to show the pattern he wanted: one search bar with tabs that switch what the search is doing. The mockup puts two tabs at the top of the home screen, buyer appointment and listing appointment (Daniel's revision, 8/28). The bar takes an address; the tab says what to prep for it: listing appointment builds the pricing story, buyer appointment preps the Buyer Brief. Only the listing flow is wired in this mockup.

The sidebar in the mockup also shows its labels. Daniel raised the icon problem on the call, three or four variations of a house, and Wyn answered that the expandable sidebar is already built and just switched off. Turning it on costs nothing.

Current sidebar. Four of the seven icons are house variants.

Score comps the same way twice, and say why

In testing on August 21 the same comparable scored 90 on one pass and 68 on the next, with no input changed. A number that moves on its own cannot be shown to a seller, and an agent who notices it once stops trusting the tool.

The mockup shows each comp with a fixed score, the factors behind it, and a plain sentence about what makes it comparable. It also names the comp the seller is going to quote back, before they quote it. That is the moment the whole appointment turns on.

"the number will be either too high, too low, whatever it is usually too low, almost always in their minds as sellers. And we usually let them know, like, yeah, that's just an estimate." Curtis, on walking sellers back from an automated value

A range beats a number here. The pricing screen shows support, most likely and stretch on one bar, with the price the team actually listed at, $5,250,000, marked on the same scale.

Revised 8/29: the screen now has two modes, because the goal is teaching agents to communicate the information. Arming them with it is only half the job. Prep is the agent's side: each comp carries the job it does in the conversation (the anchor, the ceiling, same street, the one they'll quote), a coaching line, and its fixed score. Present is what turns to face the seller: the same numbers with the coaching stripped, ending in a net sheet, what they walk away with at the tested price, recalculating as the list-at marker drags. The band speaks a one-line read of any tested price in both registers: coach's language in Prep, seller's language in Present.

A grade for how you price

An earlier draft of the home screen carried a card grading the agent on how close the presented price landed to the final sale price. This one was suggested by Daniel on the call, not by Curtis, and a Stairtop team member extended it into the idea of a pricing badge. It came off the home screen in the 8/28 simplification; the idea stands, and it belongs deeper in the product, not on the landing view. Every number in that draft was invented.

Things we added on our own judgment

Nobody asked for these on the call. They are ours, and they are cheap to drop. My Listings fills from the same pipeline the home screen shows, so the two never disagree. Pricing stories take their name from the address in step one instead of sitting as "New Playbook". The Listing Coach search is wired to the pipeline, so an active listing surfaces without a fresh MLS lookup. And the seller one-pager, a page the seller keeps with no login and no signal needed, is our idea; Wyn said on the call that offline caching is feasible, but nobody asked for the page itself.

Photo cards, interior listing pages, and the Listing Coach

Added 8/28, our proposal. Every agent on a stale listing knows it's overpriced. What they don't have is the language to communicate it. My Listings became photo cards; each opens an interior listing page where the coach's full diagnosis lives: seven vital signs checked one at a time, demand behavior as the evidence, price examined last. The coach never says "reduce"; an unhealthy price gets repositioned to expand demand. The recommendations are generated from the listing's own statistics: showings, repeat visits, saves, days on market. They read as plain sentences a seller can hear. Every diagnosis ends with the exact words to say to the seller, because the agent already knows when it's overpriced; what the product supplies is how to say it. Beside the coach, the interior page carries the market around the property: price moves on comparables, competing listings coming to market, open houses and closings nearby, the events that make the coach's read timely instead of theoretical.

The card photography is AI-generated placeholder imagery, not the real properties. The recommendation engine shown is scripted for these five listings; the diagnostic framework it speaks is the real proposal, and it is meant to travel to other pages.

The Listing Performance Forecast never reaches the page

This did not come up on the call. It is our own find, made by reading the DOM of the live app.

In the Buyer Brief, the concluding forecast section renders at x = −9942px, off the left edge of the canvas, in the app and in the public share link, on desktop and mobile. The hidden copy also disagrees with the visible copy: two comps against one, and a likely sale range printing as $1000K to $1000K.

Nobody sees it, so nobody reports it. It is listed here because it sits at the end of the document a client actually reads.

What we are less sure of

The recording labels speakers imperfectly. Two points we have not built on, because we cannot yet prove who said them: that the recurring missed-listings report is effective gamification, and that reading it is demoralizing because it lacks any context on who the contact was. Both are worth a conversation, and both may have come from our side of the call rather than Curtis.

The mockup uses invented addresses and figures throughout. The Vista Bonita property, its price band, and its $5.25M list price are real, taken from the August 21 test session, and are the only numbers here we would stand behind.